What should be included in a 30 second PSA?
Create a script and keep your script to a few simple statements. A 30-second PSA will typically require about 5 to 7 concise assertions. Highlight the major and minor points that you want to make. Be sure the information presented in the PSA is based on up-to-date, accurate research, findings and/or data.
What’s the best way to put a PSA together?
Putting a public service announcement (PSA) together doesn’t have to be a difficult or complex process. Focus on creating a message that has some community impact and value, then write your script keeping it concise and to the point. Think broadcast-style vs. print and you’re much of the way there.
How to get a quick response to a PSA?
The key to getting a quick response is to make it simple for stations to access the PSA and reply. Provide them with an easy way to download the PSA and script from a website and an automated way to let you know if they’re using it.
How are PSAs sent to radio announcers?
Radio stations receive PSAs as audio files – typically recorded as :30 or :60-second messages. These files can be accompanied by scripts for announcers to read live on air. Through appropriate distribution, they can be targeted to preferred demographics and markets.
Create a script and keep your script to a few simple statements. A 30-second PSA will typically require about 5 to 7 concise assertions. Highlight the major and minor points that you want to make. Be sure the information presented in the PSA is based on up-to-date, accurate research, findings and/or data.
Putting a public service announcement (PSA) together doesn’t have to be a difficult or complex process. Focus on creating a message that has some community impact and value, then write your script keeping it concise and to the point. Think broadcast-style vs. print and you’re much of the way there.
The key to getting a quick response is to make it simple for stations to access the PSA and reply. Provide them with an easy way to download the PSA and script from a website and an automated way to let you know if they’re using it.
Do you know the topic of a PSA?
Chances are you already know the topic, be it an upcoming event or a planned awareness campaign. If the PSA is meant to create awareness for your organization and the community benefit it provides, then you may need to focus on a single topic. Know your audience before you begin writing.