Are trademarks easy to get?
Registering a trademark for a company name is pretty straightforward. Many businesses can file an application online in less than 90 minutes, without a lawyer’s help. The simplest way to register is on the U.S. Patent and Trademark Office’s Web site, www.uspto.gov.
Is that hot trademark?
Paris Hilton has trademarked her reality-show catchphrase “That’s hot.” At the peak of her reality-television fame in the early 2000s, Paris Hilton trademarked her signature catchphrase, “That’s hot,” per CNN. She was known for saying it on her show “The Simple Life,” which she starred on with Nicole Richie.
Do celebrities trademark their names?
Under U.S. trademark law the celebrity name must function as a trademark, and indicate the source of the goods or services. If a celebrity’s name causes a likelihood of confusion with another mark in an application or registration, the celebrity’s application will be refused.
Why do Trademarks get rejected?
A mark will be refused as deceptively misdescriptive if (1) the mark misdescribes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods or services; and (2) the misrepresentation conveyed by the mark is plausible.
When to apply for a trademark in the United States?
In this case, the U.S. Patent and Trademark Office (USPTO) will let you file an intent to use trademark application. The intent to use trademark basically reserves a trademark until you’re ready to use it. The main benefit is that it sets your filing date as the constructive date for establishing nationwide priority.
Why do I need a trademark for my business?
These are some of the main reasons why businesses apply for federal trademark protection in the first place. A standard trademark – officially called actual use trademark — requires that your product or service is market ready and that you’re already using the mark in commerce. But what if your business isn’t ready for prime time yet?
What happens if you dont file trademark extension by Deadline?
If you’re not ready by then, you can file a six-month extension – and have up to five extensions total. But if you fail to file an extension on time, or aren’t ready after your five extensions are up, then the USPTO will consider your application to be abandoned.
What to do before applying for a trademark?
Before applying for a trademark, a company must use it in commerce in connection with specific products and services. If a company fails to use a trademark in commerce prior to applying, it can file an Intent-to-Use application with the U.S. Trademark Office stating its intent to use the trademark in commerce at a later date.
What happens if company fails to use trademark in commerce?
If a company fails to use a trademark in commerce before applying, it can file an Intent-to-Use application with the U.S. Trademark Office stating its intent to use the trademark in commerce later date. The trademark registration process will not proceed until a company begins using the trademark in commerce.
How can trademarks make hiring easier for employees?
Trademarks can make hiring easier. Brands can inspire positive feelings in people’s minds. As a result, employment opportunities are more attractive to candidates. Employee retention can be higher if employees have positive feelings for the brand and the products and services offered. 6. Trademarks are a bargain to obtain.
How to register a trademark with the USPTO?
Applying to register your trademark with the USPTO begins a legal process. During this process, you must meet legal requirements and deadlines, and you must pay all required fees.